Thursday, November 1, 2012

Radio: The Other Air War

As we try to get back to normal here in the NY metro area, we appreciate your patience for lack of or fewer posts than usual. With that said, came across this interesting piece -- back to campaign 2012.

A torrent of ads is flooding TV sets in the final days of Election 2012 -- and fact-checkers, reporters and pundits are poring over nearly every one.
But there's another, less-noticed air war.
Barack Obama, Mitt Romney and their allies have also unleashed a flood of radio ads, which usually get little scrutiny. Yet industry insiders say the radio spots actually could be more influential at this late stage, as the eyes of swing-state voters glaze over after months of near-constant television ads.

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