PopCap Games Holds Zuma Blitz "Idols for Autism" Fundraiser for Autism Speaks

SEATTLE, Jun 29, 2012 (BUSINESS WIRE) -- PopCap Games, a division of EA and maker of some of the world's most popular video games, this morning announced a three-day promotion involving its popular Facebook game Zuma Blitz and benefitting the world's leading autism and science advocacy organization, Autism Speaks. For the next 72 hours only, Zuma Blitz players can purchase discounted "Idols" which provide access to powerful special abilities and effects to boost players' in-game performance, with proceeds from the Idols sale donated to Autism Speaks. The promotion comes on the heels of a recent record-setting marathon event in New York and London which featured PopCap's latest social game Solitaire Blitz and raised funds for charity: water.