Tuesday, April 29, 2014

Autism Speaks and BBDO Take Different Approach to Autism Awareness

As Autism Awareness Month comes to a close, BBDO New York has unveiled an interesting, ambitious project in which it got three clients—Band-Aid, Campbell's Soup and AT&T—to produce 15-second product ads that subtly combine into one PSA about the importance of early diagnosis.

The series, which aired Monday morning during CNN's New Day, opens with a 15-second spot for Autism Speaks—showing a family with their son at the doctor and then at home. "Learn the early signs of autism today. Because an early diagnosis can make a lifetime of difference," says a voiceover.

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