Tuesday, March 31, 2009

Marketers Lend Voice for the Disabled

Even in this economy, it's great to see some companies supporting people with disabilities. Check out Stuart Elliott's advertsing column in The New York Times. Asurvey released last week by Hill & Knowlton, part of WPP, 75 percent of respondents said that companies “need to be even more charitable and responsible to their communities” during the economic downturn.
That shift in attitudes represents an opportunity to connect with the public on less mercenary — and more altruistic — levels.

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