Words are powerful things. They can be helpful or hurtful, inspiring or disheartening. And sometimes, powerful beyond what we can expect.
"Spread the Word to End the Word" is a Special Olympics campaign to eliminate use of the words "retard" and "retarded." Its goals are to promote the contributions made by people with intellectual and developmental disabilities and to educate the public about the damaging effects of the "R-word."
The movement to eliminate the R-word began in 2004 by the Special Olympics and its international board of directors.
The NBA has a longstanding partnership with the Special Olympics, which includes sponsorships of basketball tournaments, the creation of public service announcements and NBA player participation in Special Olympic events. Several NBA players, including Carmelo Anthony, Tyson Chandler, Dwight Howard and Chris Paul, have signed up to be a part of the Spread the Word to End the Word campaign.
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